White Label E-Liquid – What is it in Vaping?

Definition

White label e-liquid is a ready-made VapeJuice“>vape juice produced by one manufacturer but sold under another company’s branding. In Australia, local vape shops, online retailers, and even lifestyle brands can order these bulk, unbranded e-liquids, add their own label, and offer them as “house juice” without investing in costly mixing labs. The purpose is to give businesses a fast, compliant way to stock nicotine-free or prescription nicotine e-liquids in popular flavours—fruit, dessert, menthol, tobacco—while controlling bottle design, VG/PG ratio, and price point. For vapers, white label e-liquid provides consistent, TGO-compliant flavour at wallet-friendly prices, ideal for everyday dripping or sub-ohm tanks.

Technical Details

White label e-liquid starts as large-batch formulations blended in ISO-certified clean rooms. Manufacturers offer base ratios—50/50, 70/30, or max VG—then add food-grade flavour concentrates, sweeteners, and either 0 mg freebase, 20 mg nic salts, or prescription nicotine. Batch testing is recorded on COAs (Certificates of Analysis) showing pH, diacetyl, and AP levels. Bottles are filled in 30 mL, 60 mL, 100 mL, or 120 mL Chubby Gorilla PET, sealed with CRC caps, and shipped in neutral cartons ready for over-labelling. Variations include iced (Koolada), iced-fruit, and “double flavour” concentrates for rebuilders who tweak with extra wire-friendly enhancers. Some suppliers allow custom nic levels in 1 mg steps, or add nic salts for pod systems that run at lower wattage.

Usage & Tips

• Priming: Shake the bottle well; VG-heavy white label juice can separate in transit. A vigorous 10-second shake evens out viscosity so cotton wicks absorb evenly.
• Steeping: Although pre-steeped, letting the bottle breathe for 24 h in a cool dark cupboard can round harsh notes—especially custard or tobacco flavours.
• Coil Life: Dark, sweet flavours caramelise faster; drop wattage by 5 W or use mesh strips to extend wick life.
• Storage: Keep below 25 °C, upright, away from sunlight. Australian summer heat can oxidise nic; if juice turns pink, discard.
• Labelling Law: If you re-label for resale, include mandatory “POISON” nic warning and your contact info to stay TGA-compliant.

History & Context

White label vaping products emerged around 2014 when Chinese labs sought to offload surplus capacity after the EU TPD and US FDA deadlines tightened. Australian entrepreneurs seized the model in 2017 to sidestep domestic nicotine bans, importing 0 mg base and adding prescription nic locally. Today, white label e-liquid underpins most “house” vape juice lines you see in Aussie brick-and-mortar stores, offering an affordable alternative to premium American or UK brands while meeting local flavour, packaging, and nicotine permit rules.